Trail Sisters seeks to increase Women's participation in outdoor recreation. We do this by inspiring and educating while building our community.
Trail Sisters Founder, Gina Lucrezi, noticed the lack of emphasis and resources directed towards women in outdoor sports. Through many discussions with brand leaders, she was told that without more participation by women, they were not likely to change their marketing or product strategies.
Gina’s response was to create a media platform to encourage and educate women about the outdoors. “If participation numbers are to grow, we need to welcome women with opportunity and promote camaraderie. They need to understand the outdoors are a place for them too.”
While juggling contract jobs to pay the bills, Gina would spend most of her free time driving TrailSisters.net and its social avenues. The endless hours and hard work were paying off, as the response and eagerness of women wanting to be involved grew rapidly.
The Trail Sisters platform quickly evolved from digital mediums only, to a growing community championed by women who are ambassadors to the outdoors, and for women’s opportunity in sport. These Trail Sisters are found across the USA and abroad, in the suburbs and in the cities.
Gina now spreads the Trail Sisters mission through the online journal, social media outlets, Facebook Community Groups, podcasts, speaking engagements, and community events.
If you’d like to show your support for Trail Sisters, share an article with a friend, introduce them to TrailSisters.net, or purchase a piece of Trail Sisters brand gear. Your support helps to fund the inner workings of the site, and to grow the community.